Customizable Workflow
Powerful lead management like LeadManager from Leads360 offer custom
lead forms with built-in field types
including text, number, money, date/time, phone, email, state, zip
code, social, checkbox, dropdown and radio buttons. Custom status
and actions provide the framework for consistent enterprise-wide
lead processing, disposition and reporting, while built-in
field validation ensures data integrity standards are maintained.
Marketing Automation
In business and marketing today, staying on top of all your leads
can be overwhelming. Imagine how much stronger your business would
be if your efforts weren't diluted across all the myriad tasks of
running your enterprise? With
Leads360, you can trust that many of
your responsibilities will be fulfilled through the simple application
of lead management technology. You will have the
efficiency
and sophistication of a system that empowers your campaign, manages and
reports your leads, and works with you until you have closed the deal.
Qualifying, Distributing and Nurturing Leads
More than 70% of Leads are never acted upon because they do not reach
the appropriate person or organization. The implementation of company
wide lead tracking practices, in conjunction with customized lead
management software, helps to ensure that every lead is acted upon
in a timely and efficient manner. The average business to business
organization actually utilizes only 6% of the leads it generates in
a year. Lead management works to yield satisfying results to the time
and money your business is spending on lead generation. To maximize
the effectiveness of interactive marketing, businesses must have
consistent expectations and results from sales, marketing and management;
Leads360 gives rise to that consistency.
Leads360 offers exceedingly customizable
software that will help you differentiate between inquiries and
actual leads. Research suggests that 70-80% of all inquiries
are never pursued by salespeople, perhaps because many salespeople spend their time
chasing inquiries rather than qualified leads. Salespeople should not screen and
qualify inquiries; they tend to lack the appropriate tools and time. By
investing in a lead management solution, you will optimize your ROI and
you can rest assured that your employees will be directed in the appropriate
direction of closed deals.
Measurement and Evaluation
LeadTracking.org is committed to working with your business through each step of the
lead management process. Lead management concludes in closing the loop, ideally in the
establishment of a successfully closed deal as well as a strong relationship with a new
client. Your business has engaged in a fruitful lead campaign; however, the
analysis and reporting thereafter is truly what will determine just how successful your campaign
was and how much more successful it could have been. Lead tracking helps to identify
how a marketing approach can be improved upon and can offer you a detailed planning
process that will help your teams have better visibility into how similar campaigns
have performed. By calculating the more specific costs and benefits of your unique lead
campaign, lead management software helps to accurately identify the best practices for
your business.
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